Now & Advertising Books

Act Now. Give Forever.: An article from: Fund Raising Management

From The Gale Group

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        Act Now. Give Forever.: An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on March 1, 2000. The length of the article is 1799 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Act Now. Give Forever.
Author: Suzanne Heise
Publication:Fund Raising Management (Magazine/Journal)
Date: March 1, 2000
Publisher: Hoke Communications, Inc.
Volume: 30 Issue: 13 Page: 24

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Telemarketing then & now. (Telemarketing): An article from: Direct Marketing

From The Gale Group

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        Telemarketing then & now. (Telemarketing): An article from: Direct MarketingThis digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on December 1, 1989. The length of the article is 1405 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: An Arthur Andersen study for the National Association of Wholesalers reveals that two-thirds of all sales representatives will be telemarketers by 2000. The future of the telemarketing industry will be characterized by: great growth; a shortage of qualified people; more university-level direct marketing education programs; and higher management salaries. There will be tighter legislative constraints against cold calling of prospects which will lead towards calling people with either a relationship to a vendor or those requesting a follow-up call in response to direct mail, print, and broadcast advertisements. Telefocus marketing, using video tape brochures that synthesizes telemarketing, direct mail and video brochures, will eclipse stand-alone telemarketing in the future.

Citation Details
Title: Telemarketing then & now. (Telemarketing)
Author: Richard L. Bencin
Publication:Direct Marketing (Magazine/Journal)
Date: December 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n8 Page: p50(3)

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Hawaiian Culture is Much More Than a Grass Skirt Now.: An article from: Fund Raising Management

From The Gale Group

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        Hawaiian Culture is Much More Than a Grass Skirt Now.: An article from: Fund Raising ManagementThis digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 2000. The length of the article is 2129 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Hawaiian Culture is Much More Than a Grass Skirt Now.
Author: Alvin H. Reiss
Publication:Fund Raising Management (Magazine/Journal)
Date: May 1, 2000
Publisher: Hoke Communications, Inc.
Volume: 31 Issue: 3 Page: 40

Distributed by Thomson Gale

• amazon.com Sales Rank: #4169585 in Book
• The Gale Group ABIS_EBOOKS